A challenger coffee brand built around British humour, cultural insight and the strategic power of saying less
Services
Brand Identity
Packaging
Communication
For Kinlett Coffee, we developed the brand strategy, creative platform, tone of voice, visual identity and website. Inspired by the British tradition of understatement, we crafted The Great British Understatement — a distinctive communication system that transformed premium coffee into a brand people genuinely wanted to share, quote and talk about.
