34th ICM Triennial Congress
A modular identity for a congress spanning 129 countries
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One system. Thousands of touchpoints.
Services
Marketing Design
Brand Identity
Industry
Healthcare
For the 34th ICM Triennial Congress in Lisbon, we developed a flexible design system that unified the experience across digital, print and environmental applications for a global audience of more than 3,000 participants from 129 countries.
“Tinge did an amazing job creating the visual identity for the ICM Congress. They successfully brought together the essence of the midwifery profession with the Portuguese co-host by taking inspiration from Portugal's iconic tiles and incorporating midwifery-related symbols into the designs. The branding felt fresh, meaningful and instantly recognisable.”
Bruna Bimbato
Events Coordinator at ICM