34th ICM Triennial Congress
A modular identity for a congress spanning 129 countries
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34th ICM Triennial Congress Hero
34th ICM Triennial Congress-Tinge

One system. Thousands of touchpoints.

Services

Marketing Design

Brand Identity

Industry

Healthcare

For the 34th ICM Triennial Congress in Lisbon, we developed a flexible design system that unified the experience across digital, print and environmental applications for a global audience of more than 3,000 participants from 129 countries.

“Tinge did an amazing job creating the visual identity for the ICM Congress. They successfully brought together the essence of the midwifery profession with the Portuguese co-host by taking inspiration from Portugal's iconic tiles and incorporating midwifery-related symbols into the designs. The branding felt fresh, meaningful and instantly recognisable.”
Bruna Bimbato Tinge Studio

Bruna Bimbato

Events Coordinator at ICM

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