Kinlett Coffee | Brand Strategy, Tone of Voice & Website Design

Surprisingly not terrible.

Premium instant coffee with a very British sense of humour

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A challenger coffee brand built around British humour, cultural insight and the strategic power of saying less

Services

Brand Identity

Packaging

Communication

Industry

FMCG

For Kinlett Coffee, we developed a distinctive communication system that transformed premium coffee into a brand people genuinely wanted to share, quote and talk about.

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"Tinge went far beyond design. They uncovered what makes Kinlett uniquely British and translated it into a brand where every detail has a purpose. I'm incredibly proud of what we’ve built together."

William McCarron
Founder of Kinlett

Kinlett Instant Coffee Surprisingly Not Terrible We Rebuilt instant coffee

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Ready when

you are

Surprisingly not terrible.

Premium instant coffee with a very British sense of humour

"Tinge went far beyond design. They uncovered what makes Kinlett uniquely British and translated it into a brand where every detail has a purpose. I'm incredibly proud of what we’ve built together."

Surprisingly not terrible.

Premium instant coffee with a very British sense of humour

"Tinge went far beyond design. They uncovered what makes Kinlett uniquely British and translated it into a brand where every detail has a purpose. I'm incredibly proud of what we’ve built together."

All Inn

Mozaika