Art Freak is an art historian Kasia Wirkus-Molęda’s venture into the world of online learning and development. Providing a wide range of educational services – from online courses, complimentary learning support to personal tutoring – Kasia’s project provides a set of tools to help high schoolers prepare for Poland’s A-Level equivalent exam in history of art.
Read moreWith a friendly, quirky approach, Art Freak wears its ingeniousness lightly. Referencing popular culture, jokes and memes, it introduces a somewhat light-hearted approach towards revising for exams and learning in general. Gaining a substantial social media following, the project promises a learning experience that’s just as entertaining and engaging as it is informative.
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Juxtaposing history of art with a broad range of pop cultural references, Art Freak’s idiosyncrasies are reflected in the quirky imagery we’ve created for this client. Nodding towards a whimsical yet educational approach, we designed a playful logotype incorporating distinctive, slightly wobbly typography. Adopting a somewhat cheeky tone in written copy, its social media imagery boasts an animated colour palette that helps Art Freak’s feed get noticed. Providing the client with services well beyond its online presence, we have also designed collages and concepts for Art Freak’s offline materials, keeping our finger on their off-beat style.
