We were asked by Lune Tea to come up with web design and creative directory for their social media and a spot of consulting. This Instagram-friendly brand of herbal teas, infusions and remedies boasting substantial influencer endorsements and a charming affinity for magic conveys a sense of mindfulness and relaxation brought about by its products. Catering to the slow life enthusiasts, the brand’s enchanting visual storytelling is just as important to its image as the marvellous concoctions that it sells.
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Geared towards turning everyday cup of tea into serene rituals, we intended for our work for Lune Tea to create an impression of magic in the brand’s visual layer. From implementing the client’s customer opinion-driven online shop to setting up an informative, text-rich blog, working for Lune we never lost sight of the brand’s magic.
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