Tinge

Znaczenia is an educational online hub for mental health that connects patients with professionals

Centred around the notion of psychodynamic therapy, its team of therapists, psychologists, psychiatrists and sexologists assist their patients efficiently by surveying new developments in their chosen fields of knowledge of the human psyche. The very word Znaczenia, Polish for ‘meanings’, is a nod to the magnitude of human experiences and their implications. We were approached by this client and commissioned a unique visual experience for both the office’s visual identity and their social media feeds.

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Starting with the logo, our focal point was to stay in line with the client’s gentle, heartfelt approach of contemplating the intangible intricacies of the human psyche. There is always more to mental health than what meets the eye – and the way we used the asterisk (*) in the logo corresponds to that.

With composure and tranquillity in mind, we’ve employed a calm duo of beige and brown, with the only contrasting exception being bright copper. The result is a calm exercise in moderation, alluding to an aura of trust and discretion.

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A subtle combination of serif and sans serif fonts in the typography contributes to an understated, soothing effect. The result conveys friendly openness with a slight suggestion of distance and impartiality so integral to the field of therapy. To emphasise the complexities of mental health, we’ve introduced suggestive, surreal collages to accompany the written copy.

Znaczenia Psychoterapia
Znaczenia Psychoterapia
Znaczenia Psychoterapia
Znaczenia Psychoterapia
Znaczenia Psychoterapia
Znaczenia Psychoterapia

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